THE BEGINNING
THE BRAND STARTED AFTER YEARS OF HANDS-ON EXPERIENCE IN THE INDUSTRY. WORKING WITH CLIENTS AND WATCHING SOCIAL MEDIA GROW, IT BECAME CLEAR THERE WAS A NEED FOR CLEAR, TRANSPARENT TRAINING, STRUCTURE AND SUPPORT. BECAUSE LET'S BE HONEST — WE SHOULDN'T BELIEVE EVERYTHING WE READ ON SOCIAL MEDIA. 🖤
THE JOURNEY
BUILDING A BRAND ISN'T EASY — IT TAKES TIME, KNOWLEDGE AND A LOT OF RIGHTS AND WRONGS.
THE FIRST STEPS WERE FINDING THE RIGHT MANUFACTURING FOR THE PRODUCTS I WANTED. I KNEW I WANTED PRODUCTS THAT HELPED NEW NAIL TECHNICIANS AS WELL AS BEING AN EASIER SYSTEM FOR ADVANCED TECHNICIANS. IN TOTAL IT TOOK 3 YEARS TO BUILD THE BRAND — RESEARCH, MANUFACTURING, TESTING, ROLLING OUT AND ALL THE TRIAL AND ERRORS THAT COME WITH IT.
IT'S YEARS OF COMMITMENT, YEARS OF EDUCATING YOURSELF AND ALWAYS FOCUSING ON THE END GOAL. 🖤
THE MISSION
OUR MISSION IS TO PROVIDE TRAINING AND PRODUCTS THAT HELP NAIL TECHNICIANS WORK SAFELY, CONFIDENTLY AND PROFESSIONALLY — WITHOUT BREAKING THE BANK.
WE DON'T OVERCHARGE AND WE DON'T UNDERVALUE OURSELVES. EVERYONE DESERVES A CHANCE TO START WITHOUT BRANDING GREED — AND THAT IS SOMETHING WE WILL ALWAYS STAND BY. 🖤